schoesslers GmbH

ITALGOMME is a solid reality in the city of Bari, consolidated in the territory, which with its large potential consumer base, is a strategic partner as well as the position of the shop, which is located in an area of ​​great turnout and great visibility.

Already in 2024 NEXEN TIRE launched a pan-European project on the Italian market aimed at strengthening the presence of the NEXEN brand at strategic retailers and members of the "Nexen Point" network.

About a year after the installation of the first point of sales, TONIN GIANFRANCO, this second installation marks an important step for the presence of the NEXEN brand in the territory and precisely in the places where the purchase and choice of the brand by the end user takes place: the tire dealer.

ITALGOMME is located on a busy road with high car traffic and enjoys wide visibility and, with the realization of this project, it well summarizes the desire to grow together with a brand that has made accessible quality its strong point.

The store's renovation was celebrated on October 1st with an event attended by key local partners and operators, as well as a representative of Nexen Tire.

Taeho Kim – Managing Director of the Italian branch of NEXEN TIRE – stated: “the customization of strategic points of sale especially in the form of the flagship store is of crucial importance for the further presence of NEXEN TIRE on the Italian territory and it is a project on which the company is focusing a lot. ITALGOMME is a strategic partner and well represents the consolidation of the growth of NEXEN TIRE and has become a reference for the corporate image in the territory.”

ITALGOMME is the first “flagship store” of NEXEN TIRE in southern Italy and well represents Nexen corporate image and its brand identity. Both the external signs and the colors and the internal design are perfectly integrated with the corporate image and the style of the store, thanks also to a valuable and timely collaboration of the owners who have embraced the project with enthusiasm and a collaborative spirit. This collaboration has in fact allowed to achieve a result that places the NEXEN brand in a reality that enhances its image and is in turn enhanced.

Adriana Parrella, owner of the store, has in fact declared: "we are happy with this customization and to be among the first to represent the NEXEN brand within a complete store identification project. NEXEN TIRE is a strategic partner for us that allows us to offer quality products, together with our service and our experience. When you play together you are stronger and in an increasingly competitive market like the current one having reliable partners becomes essential".

 The project is part of a constantly evolving path aimed at growing the presence of the NEXEN brand in Italy and Europe. Through a differentiated marketing and partnership strategy, Nexen Tire is in fact pursuing a common goal of sustainable growth throughout Europe with a strengthening of brand awareness and presence at points of sale. Other projects will follow both to increase visibility at points of sale and to expand brand awareness among Italian and European consumers.